Sunday, 23 December 2012

The Archies


Though recording career of the Archies lasted only 4 years , their most popular song Sugar Sugar has managed to sink deeply into the public psyche.
Even after 40 years it is a popular choice for advertising and date signatures in TV and film.
Not surprisingly since it was the biggest pop hit of 1969.
The Archie’s recording career was quite fleeting compared to the comic and the actual TV cartoon show that spawned the band,
Archie Andrews and his High School buddies have been in print since December 1941, even though the TV show that created the hits was centered around Archie Andrews and his band, it only ran for 17- 22 minute shows and continued on until 1977 in other formats other than musical.
Having a peak recording career that only lasted from 1968 to 1972
The Archies had 2 Top 10 singles (Sugar, Sugar and Jingle Jangle) and two other top 40 hits (Bang-Shang-A-Lang and Who’s your Baby?) and had their songs covered by various artists notably Sugar, Sugar by Bob Marley and Get on the Line by The Sweet
In their prime a popular band with heaps of earning potential, with comics, cartoon show and top 10 hits. Even though they are hailed as marketing phenomenon only one attempt has been made to ride the Archie train of nostalgia, a rather lame Christmas album in 2008.
ADDENDUM - July 2015: Since the writing this Archie comics have had a renaissance with titles like Afterlife with Archie and Archie Vs Predator. Pushing their brands popularity once again skyward.




ADDENDUM - July 2015: Since the writing this Archie comics have had a renaissance with titles like Afterlife with Archie and Archie Vs Predator. Pushing their brands popularity once again skyward.



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